LEAD MAGNET & EMAIL MARKETING
Give interested website visitors a reason to stay in touch.
Not everybody who visits your website is ready to make an enquiry today.
Some are researching. Some are comparing options. Others simply aren’t ready to make a decision yet.
A useful lead magnet and email marketing system gives those visitors another way to take the next step.
Offer something genuinely useful. Collect their details. Deliver it automatically. Stay in touch with relevant information.
Lead Magnet System £797 | Lead Magnet + Email Marketing £997
NOT EVERY VISITOR IS READY
“Get A Quote” shouldn’t be the only option on your website.
Imagine somebody is considering a home extension.
They find your website.
They read about your extension service.
They like what they see.
But they’re still six months away from starting the project.
Their choices are usually:
Request A Quote
or
Leave the website
They aren’t ready for a quote.
So they leave.
That doesn’t necessarily mean they weren’t a potential customer.
They simply weren’t ready to have the conversation yet.
A useful lead magnet gives them another option.
Planning a home extension? Download our free planning guide.
Now there is a useful next step for somebody who is still researching.
USEFUL INFORMATION
Give people something worth exchanging their email address for.
A lead magnet is simply a useful resource that somebody can access in return for providing their contact details, normally their name and email address.
It could be:
A guide
A checklist
A planning document
A buyer’s guide
A downloadable PDF
A useful resource
A short email course
The important part isn’t what we call it.
The important question is:
Would your potential customer genuinely find it useful?
A generic PDF created purely to collect email addresses isn’t particularly valuable.
A resource that helps somebody understand a real problem, prepare for a purchase or make a better decision can be.
That’s what we build around.
THE RIGHT LEAD MAGNET
Don't start by asking, “What PDF can we make?”
Start with the customer.
What are they trying to understand before they contact you?
What questions do they repeatedly ask?
What are they worried about?
What decisions do they need to make?
What information would genuinely help them?
For a builder, that might be:
Planning A Home Extension: A Homeowner’s Guide
For a first aid training company:
Choosing The Right First Aid Course For Your Workplace
For a care provider:
Questions To Ask When Choosing Home Care
For a holiday accommodation business:
Planning Your Stay: Local Guide & Checklist
The resource should connect naturally with the service you eventually want the customer to consider.
Customer Question → Useful Resource → Relevant Service
LEAD MAGNET SYSTEM
Create a simple journey from website visitor to lead.
£797
The Lead Magnet System gives your website a way to capture potential customers who aren’t ready to make a direct enquiry.
Rather than simply creating a PDF and hoping somebody finds it, I’ll build the journey around it.
This can include:
Lead magnet planning
Resource creation
Dedicated landing page
Lead capture form
Thank-you page
Automatic resource delivery
Website calls to action
Connection with relevant services
Basic tracking setup where appropriate
The result is a simple system:
Website Visitor
↓
Useful Resource
↓
Name + Email
↓
Resource Delivered
↓
Potential Customer
The customer gets something useful.
You gain permission to continue the conversation.
Get A Lead Magnet System →
ONE CLEAR PURPOSE
Give the resource its own place to work.
A lead magnet normally works best with a dedicated landing page.
Unlike a normal website page, the landing page has one main job:
Explain why the resource is useful and make it easy to access.
For example:
Planning A Home Extension?
Download our free guide to help you think through your project before speaking to a builder.
Inside the guide:
✓ Questions to consider before you start
✓ Planning your project
✓ Thinking about budget
✓ Choosing the right contractor
✓ What information to prepare
Name
Download The Free Guide →
No complicated journey.
No unnecessary distractions.
One useful resource and one clear next step.
AUTOMATED DELIVERY
Don't manually send every download.
Once somebody requests the resource, the system can deliver it automatically.
The visitor enters their details.
↓
The form is submitted.
↓
Their information is passed to the email system.
↓
The resource is delivered.
↓
The customer receives confirmation.
That means you don’t need to monitor your website and manually email every person who downloads a guide.
The system can continue working whether you’re at your desk, with a customer or away from the business.
Visitor → Form → Email → Resource
STAY IN TOUCH
Delivering the guide doesn't have to be the end of the journey.
This is where email marketing becomes useful.
Someone has already shown an interest in a particular subject.
Instead of immediately trying to sell to them, we can continue helping them.
For example:
Email 1
Here’s Your Home Extension Guide
Deliver the resource they requested.
↓
Email 2
Planning Your Extension
Useful information related to the guide.
↓
Email 3
Common Questions Before Starting
Answer genuine customer questions.
↓
Email 4
How We Approach Home Extension Projects
Introduce the relevant service naturally.
↓
Email 5
Ready To Talk About Your Project?
Provide a clear route to make an enquiry.
The sequence should feel like a useful continuation of the website.
Not a barrage of sales emails.
THE COMPLETE SYSTEM
Capture the lead and create a simple follow-up journey.
£997
The Lead Magnet + Email Marketing System adds automated email follow-up to the lead magnet journey.
This is the option I’d recommend when you want more than simply collecting an email address and delivering a download.
The system can include:
Lead magnet planning
Resource creation
Landing page
Lead capture form
MailerLite setup
Automated resource delivery
Email follow-up sequence
Calls to relevant website content
Connection to relevant services
Website calls to action
Thank-you page
Testing before launch
MailerLite subscription costs, where applicable, are separate.
The result is a connected journey:
Website Visitor
↓
Useful Resource
↓
Lead Captured
↓
Resource Delivered
↓
Helpful Emails
↓
Relevant Service
↓
Clear Next Step
Get A Lead Magnet + Email System →
USEFUL EMAILS
You don't need to email people every day.
When people hear “email marketing”, they sometimes imagine constant promotional emails.
That’s not what I’m suggesting.
For most small businesses, a simple sequence of useful emails can be enough.
The purpose is to help somebody who has already expressed an interest.
Emails might:
Answer common questions
Explain a service
Link to a useful article
Help the customer prepare
Show relevant work
Explain the next step
Invite them to make contact when they’re ready
There doesn’t need to be a countdown timer.
There doesn’t need to be a fake “last chance”.
There doesn’t need to be an email every morning.
Just useful communication connected to what the person originally asked for.
ALREADY COLLECTING LEADS?
Add the follow-up without rebuilding everything.
£297
You may already have:
A lead magnet
A mailing list
A downloadable guide
An enquiry process
A MailerLite account
but no useful follow-up sequence.
In that situation, I can create a standalone Email Nurture Sequence.
The emails can be planned around:
What the customer originally requested
Questions they are likely to have
Relevant website content
Your services
The logical next step
The objective is to create a useful progression rather than sending unrelated promotional emails.
Interest → Information → Trust → Next Step
Ask About An Email Nurture Sequence →
CONNECTED CONTENT
Your emails shouldn't exist in isolation.
You may already have useful information on your website.
Service pages.
Blog articles.
FAQs.
Guides.
Case studies.
Customer questions.
Your email sequence can direct people towards the information most relevant to what they’re considering.
For example:
Planning Your Home Extension
↓
Website Article
What Should You Consider Before Building An Extension?
↓
Service Page
Home Extensions
↓
Enquiry System
Tell Us About Your Project
That creates a connected journey across your website rather than treating email as a completely separate marketing channel.
Explore Website Content Services →
DON'T START FROM ZERO
Your website may already contain the basis of your lead magnet.
Creating a useful resource doesn’t always mean starting with a blank page.
You may already have:
Detailed service pages
Useful blog articles
Frequently asked questions
Customer guides
Checklists
Advice you’ve written previously
Information you repeatedly send to customers
We can review that material and identify whether some of it can be developed into a useful downloadable resource.
For example:
Several existing articles about first aid requirements could contribute towards:
A Small Business Guide To Workplace First Aid
Existing website content about extensions could contribute towards:
Planning Your Home Extension
The lead magnet can bring useful information together in a format that’s easier for the customer to use.
RIGHT MESSAGE, RIGHT PAGE
Don't show every lead magnet to every visitor.
A lead magnet works best when it is relevant to what somebody is already reading.
If someone is looking at:
Home Extensions
show them:
Planning A Home Extension? Download The Guide.
If somebody is reading:
First Aid At Work Training
show them:
Not Sure Which First Aid Course You Need? Download The Guide.
If they’re reading:
Website Design
show them:
Planning A New Website? Use The Website Planning Checklist.
The resource should feel like the natural next step from the page.
Not a random pop-up asking for an email address.
KEEP IT PRACTICAL
Sometimes a straightforward enquiry form is the better option.
Lead magnets aren’t automatically right for every business.
If customers normally visit your website because they need something immediately, adding another step may be unnecessary.
For example, somebody with a leaking pipe probably doesn’t want:
The Ultimate Guide To Understanding Your Plumbing
They want a plumber.
In that situation, a clear service page, telephone number and enquiry form make more sense.
But for services where customers:
Research before buying
Compare providers
Plan projects
Need to understand their options
Have a longer decision process
a useful lead magnet can provide another way to start the relationship.
I’ll recommend it where it makes sense.
Not because every website is supposed to have one.
DIFFERENT CUSTOMER INTENT
Give different visitors the right next step.
These two systems do different jobs.
Ready to talk?
The visitor knows what they need and wants to discuss it.
Service Page
↓
Smart Enquiry / Quote Request
↓
Conversation
Still researching?
The visitor is interested but isn’t ready to speak to somebody yet.
Useful Content
↓
Lead Magnet
↓
Email Follow-Up
↓
Relevant Service
↓
Conversation When Ready
One isn’t necessarily better than the other.
They support customers at different stages.
That’s why both sit within my wider Website Lead Generation Services.
Explore Website Lead Generation →
STRAIGHTFORWARD PRICING
Choose how far you want the system to go.
Lead Magnet System
£797
Create a useful resource and the website journey needed to capture interested visitors.
Can include:
Lead magnet planning
Resource creation
Dedicated landing page
Lead capture form
Thank-you page
Automatic resource delivery
Website calls to action
Connection with relevant services
Testing
Get A Quote →
Lead Magnet + Email Marketing
£997
Build the lead magnet system and add automated email follow-up.
Can include:
Everything in the Lead Magnet System
MailerLite setup
Automated delivery
Email nurture sequence
Relevant website links
Service connections
Testing of the customer journey
MailerLite subscription costs, where applicable, are separate.
Get A Quote →
Email Nurture Sequence
£297
Already collecting leads but don’t have a useful follow-up?
I can create a standalone sequence designed around your existing lead magnet, service or customer journey.
Email planning
Sequence structure
Email copy
Relevant calls to action
Links to useful website content
Ask About Email Follow-Up →
HOW IT WORKS
Start with something your customer genuinely wants.
01 – Understand
We’ll look at your business, services and the customers you want to attract.
02 – Identify
We’ll identify the questions, problems or information needs that exist before someone is ready to enquire.
03 – Plan
We’ll choose a useful lead magnet and map the journey around it.
04 – Create
I’ll create the resource, landing page, form and supporting website elements.
05 – Connect
Where included, I’ll connect the lead capture process with MailerLite and create the email follow-up.
06 – Test & Launch
We’ll test the download, emails, forms and links before putting the system live.
FREQUENTLY ASKED QUESTIONS
Questions about lead magnets and email marketing
A lead magnet is a useful resource offered to website visitors in exchange for their contact information, usually their name and email address.
It could be a guide, checklist, planning document, downloadable PDF, buyer's guide or another useful resource relevant to your customers.
Yes. The £797 Lead Magnet System includes planning and creating the resource as part of the overall system.
The Lead Magnet System is £797.
The Lead Magnet + Email Marketing System includes the lead magnet journey plus MailerLite setup and automated email follow-up.
No. Any MailerLite subscription cost required for your account is separate.
MailerLite provides the functionality needed to collect subscribers, automate delivery and create straightforward email sequences without making the system unnecessarily complicated.
Potentially. If you already have an established email platform, I can review it before recommending whether we should use what you already have.
I generally recommend one because it gives the lead magnet a clear, focused page explaining what the resource is and why somebody might want it.
Yes.
We can add relevant calls to action from service pages, articles or other appropriate areas of the website.
Yes. The system can be configured so the resource is delivered automatically after the visitor submits their details.
Yes.
Email follow-up is included within the £997 Lead Magnet + Email Marketing package.
A standalone Email Nurture Sequence is also available for £297.
That depends on the customer journey and what there is to say.
I don't believe in adding emails simply to make a sequence longer. We'll create enough to provide useful follow-up and a logical next step.
No.
This service is focused on creating the lead capture and automated follow-up system rather than providing ongoing managed newsletter campaigns.
A lead magnet can't capture visitors who aren't reaching the website.
If visibility is the main problem, we should look at your website, content and Get Found Online services as well.
No.
I don't guarantee a particular number of leads, enquiries or customers.
The purpose is to give interested visitors another useful way to engage with your business and provide a system for continuing that relationship.
Not necessarily.
You can start with the £797 Lead Magnet System if your priority is simply creating the resource and capturing interested visitors.
Yes.
The system can be developed further as your requirements change.
I can review what you already have.
You may only need a better landing page, delivery process or email nurture sequence rather than creating another resource.
That's part of the process.
We'll look at your services, customer questions and existing content to identify something genuinely useful rather than inventing a download for the sake of having one.
Give interested visitors another reason to stay connected.
If people are visiting your website but aren’t always ready to enquire immediately, a useful lead magnet can give them another next step.
Tell me about your business, what you sell and the questions customers normally ask before they’re ready to buy.
I’ll help you work out whether a lead magnet and email follow-up system makes sense.
Get A Quote →