WEBSITE MOT
A website audit that tells you what actually needs fixing.
Not sure whether your website needs a few improvements or a complete rebuild?
My Website MOT is a personal website audit for small businesses that want a clear, independent view of how their website is performing and what could be improved.
I’ll personally review your website from the outside, looking at it from the perspective of your customers, a web designer and search engines.
You’ll receive a written Website MOT report, a prioritised action plan and a personal 20-minute video walkthrough showing you what I’ve found.
NOT SURE WHAT YOUR WEBSITE NEEDS?
Sometimes you just need someone to take a proper look.
You know your website could probably be better.
The difficult part is knowing what actually needs changing.
Maybe your website has been online for several years. Perhaps you’ve made changes yourself, different people have worked on it over time, or your business has simply moved on since it was originally built.
You might be wondering:
Does my website look outdated?
Is it clear what my business actually does?
Why am I not getting many enquiries?
Is my website properly set up for Google?
Does it work well on mobile?
Are my service pages good enough?
Is the website easy to navigate?
Do I need SEO?
Do I need a completely new website?
What should I improve first?
That’s exactly what the Website MOT is designed to answer.
You don’t need another automated score. You need to know what matters and what to do about it.
THE WEBSITE MOT
Six areas. One clear picture of your website.
Your Website MOT reviews the overall website across six key areas.
Rather than scoring your website out of 100, each area will be assessed according to whether it is working well or needs attention.
01.
First Impression & Trust
What does a potential customer see when they arrive?
I’ll look at whether your website quickly communicates:
What your business does
Who you help
Where you operate
Why someone should choose you
Whether the business looks professional and trustworthy
Whether contact details are easy to find
Whether there is a clear next step
A visitor shouldn’t have to work out what your business does.
02.
Structure & Content
Can people find the information they need?
I’ll review how the website is organised and whether the content properly supports your business.
This can include:
Website navigation
Page structure
Services
Service pages
Location information where relevant
About and contact information
Blog or resource content
Internal linking
Thin or unnecessary content
Important information that may be missing
Sometimes a website doesn’t need rebuilding. It simply needs a better structure and better content.
03.
Search Visibility
Can search engines understand your website?
I’ll review the visible search foundations of the website and look for obvious problems or missed opportunities.
This can include:
Page titles
Meta descriptions
Headings
Indexability
Search engine visibility
Website sitemap
Internal linking
Service relevance
Location relevance
Content quality
Image optimisation
Obvious keyword targeting issues
Broken links and redirects
Basic structured information where visible
This isn’t about promising Google rankings.
It’s about making sure the foundations are there for search engines to understand what your business does.
04.
Mobile & Performance
What is the website like to actually use?
Your customers won’t all be sitting at a desktop computer.
I’ll review how the website performs across different screen sizes and look for obvious usability or performance problems.
This can include:
Mobile layout
Navigation
Text readability
Buttons and links
Forms
Images
Page loading
Layout problems
SSL
Broken pages
Visible technical issues
General website performance
The focus is on the experience your visitors actually receive.
05.
Enquiries & Conversion
What happens when somebody is interested?
Getting somebody onto your website is only useful if they can take the next step.
I’ll look at how your website handles potential enquiries, including:
Calls to action
Contact forms
Quote forms
Telephone links
Contact information
Service-page enquiry routes
Trust signals
Lead-generation opportunities
The steps visitors are being asked to take
Sometimes the problem isn’t getting people to a website.
It’s what happens after they arrive.
06.
Online Presence
How does your website fit into your wider online presence?
Your website doesn’t exist in isolation.
I’ll look at the visible connections between your website and the other places potential customers may find your business.
This can include:
Google Business Profile
Business information
Local search signals
Search engine presence
Content opportunities
AI search opportunities
Consistency between the website and wider online presence
The aim is to identify obvious gaps and opportunities rather than sell you a list of additional services.
YOUR RESULTS
No meaningless score out of 100.
I don’t think telling you your website scored 73/100 is particularly useful.
A broken enquiry form matters more than a minor technical warning.
A homepage that doesn’t explain what you do matters more than a software tool deciding a title is a few characters too long.
Your Website MOT will therefore focus on importance rather than points.
Each area will be clearly assessed as:
GOOD
No significant concerns identified.
NEEDS ATTENTION
There are worthwhile improvements that could strengthen this area.
PRIORITY
There are issues I believe should be addressed.
This makes it much easier to understand where your attention should go first.
WHAT YOU RECEIVE
More than a list of problems.
The Website MOT is designed to leave you knowing what to do next.
Your £197 flat fee includes three things.
Personal Website Audit
I’ll manually review your public-facing website across the six Website MOT areas.
This is a human review of the website, not simply the output from an automated audit tool.
Website MOT Report
You’ll receive a clear written report explaining what I’ve found.
It will highlight:
What’s working well
What needs attention
Important problems
Missed opportunities
Practical recommendations
I’ll keep unnecessary technical jargon to a minimum and explain why something matters where appropriate.
Personal 20-Minute Video Walkthrough
I’ll also record a personal screen walkthrough of your website.
Rather than simply telling you that something could be improved, I can show you.
You might see me navigate through the site, open it on mobile, follow an enquiry route or show you where something is unclear.
This gives you context around the written report and makes the recommendations much easier to understand.
YOUR ACTION PLAN
Know what to fix first.
Finding 30 things that could theoretically be improved isn’t much help if you don’t know which three actually matter.
That’s why the Website MOT finishes with a prioritised action plan.
FIX FIRST
The issues I believe deserve your immediate attention.
IMPROVE NEXT
Worthwhile improvements that would make the website stronger.
CONSIDER LATER
Ideas and opportunities that aren’t urgent but may be worth developing in the future.
You can then make decisions based on priority rather than trying to change everything at once.
What counts as a small amendment?
There’s no stopwatch running every time you contact me. If it’s a straightforward change, I’ll normally just get it sorted. If something becomes a larger piece of work, I’ll discuss it with you first and agree any cost before carrying it out.
NO LOGINS REQUIRED
I don’t need access to your website.
You don’t need to give me your WordPress password, hosting login or website administration details.
The Website MOT is an external review of the public-facing website your customers and search engines actually experience.
That keeps the process straightforward and means I can review websites regardless of who built them or where they’re hosted.
The Website MOT isn’t a forensic server, security or backend code audit. It focuses on the website that is publicly visible and the experience it provides.
WHO IS IT FOR?
A Website MOT could be right for you if...
Your website has been online for several years and you’re wondering whether it’s becoming dated.
You’ve built the website yourself and would like a professional opinion.
Another web designer built it and you’re not sure whether it’s doing everything it should.
Your business has changed but the website hasn’t kept up.
You’re not getting the enquiries you expected.
You’ve been told you need SEO but aren’t sure what actually needs doing.
You’re considering a website redesign but don’t know whether you really need one.
You simply want an independent view of what’s good, what’s not and what should happen next.
You don’t need to become an AM Web Design & SEO website client afterwards.
The Website MOT is a standalone service.
WEBSITE MOT – £197
One website. One flat fee.
The Website MOT costs:
£197
This includes:
✓ Personal website audit
✓ Six-area Website MOT review
✓ Written Website MOT report
✓ Prioritised action plan
✓ 20-minute personal video walkthrough
✓ Delivery within 5 working days
✓ No website login required
The £197 is a standalone fee.
It isn’t deducted from a future website, SEO service or any other work you may decide to purchase.
Book Your Website MOT – £197 →
WEBSITE SIZE
Designed for small-business websites.
The £197 Website MOT is suitable for websites of up to 30 substantive pages.
That doesn’t mean I individually audit every page on a 30-page website.
I’ll review the website as a whole, exploring appropriate pages and sections to understand its structure, content, services, customer journey and overall online presence.
This gives me enough information to identify patterns, problems and opportunities across the website.
If you have a particularly large, complex or ecommerce website, contact me before purchasing and I’ll let you know whether the standard Website MOT is suitable.
HOW IT WORKS
From website URL to action plan in five working days.
01 Tell Me About Your Website
You’ll provide your website address and answer a few straightforward questions about your business, customers and any concerns you already have.
02 I’ll Review The Website
I’ll personally work through the public-facing website using the six-part Website MOT framework.
03 I’ll Prepare Your Report
I’ll document what is working, what needs attention and the recommendations I believe are worth considering.
04 I’ll Prioritise The Actions
Your recommendations will be organised into Fix First, Improve Next and Consider Later.
05 I’ll Record Your Walkthrough
I’ll record a personal 20-minute video showing you the important findings and explaining them in context.
Your Website MOT will normally be delivered within 5 working days.
WHAT HAPPENS NEXT?
What you do with the report is up to you.
There is no obligation to buy another service from AM Web Design & SEO.
Once you receive your Website MOT, you can:
Make the changes yourself
If you’re comfortable working on your website, use the report as your action plan.
Give it to your existing web designer
The report can help you have a more informed conversation about the work you want completed.
Ask me to quote for specific improvements
If there are areas you’d like me to help with, I can tell you what I can do and what it would cost.
Decide it’s time for a redesign
If the audit shows that the website has outgrown its current structure, you can explore my website redesign options.
Or you might discover that your existing website is fundamentally fine and only needs a few improvements.
Either result is useful.
WHY AM WEB DESIGN & SEO?
Your website will be reviewed by me.
I’m Adam McKinnon and I’ve been building websites for small businesses since 2015.
When you order a Website MOT, it isn’t passed to an account manager and you won’t receive an automatically generated report with my logo added to it.
I’ll review the website myself.
I’ll look at it as somebody who builds websites, works with small businesses and understands that your website ultimately needs to make sense to the people you’re trying to reach.
I’ll tell you what’s working.
I’ll tell you what I think needs improving.
And I’ll tell you what I would prioritise if it were my website.
Straightforward advice without the complicated agency package.
FREQUENTLY ASKED QUESTIONS
Questions about website MOT
A website audit is a structured review of a website designed to identify problems, weaknesses and opportunities for improvement.
My Website MOT takes a broader, more personal approach by reviewing the overall website across six areas including usability, structure, content, search visibility, mobile experience, enquiries and online presence.
No.
I may use appropriate tools to help investigate particular aspects of a website, but the Website MOT itself is personally carried out and interpreted by me.
You won't simply receive an automated website score.
No.
The Website MOT is carried out externally, so I don't need access to WordPress, your hosting account or your website administration area.
The standard £197 Website MOT is designed for small-business websites of up to 30 substantive pages.
The website doesn't have to have been built by AM Web Design & SEO.
If you have a large ecommerce, membership or particularly complex website, contact me first.
Not individually.
The MOT assesses the website as a whole. I'll review appropriate pages and sections to understand the website structure, content, services and customer journey.
Your completed Website MOT will normally be delivered within 5 working days after I receive the information required to begin.
You'll receive a written Website MOT report, a prioritised action plan and a personal 20-minute video walkthrough explaining the important findings.
No.
The Website MOT is an audit and recommendation service.
It identifies what I believe needs attention and gives you an action plan.
If you'd like me to carry out any of the recommended work afterwards, I can provide a separate quotation.
No.
You can make the changes yourself, give the report to your existing web designer or ask somebody else to complete the work.
There is no obligation to purchase another service from me.
No.
The Website MOT is a standalone professional service and the £197 fee covers the audit, report, action plan and personal video walkthrough.
It isn't credited against another service.
The Website MOT itself doesn't make changes to your website and I don't guarantee search engine rankings.
It may identify problems and opportunities relating to search visibility that you can then decide whether to address.
Contact me before purchasing.
I'll take a quick look at the size and complexity of the website and let you know whether the standard Website MOT is appropriate.
Find out what’s working, what needs attention and what I’d fix first.
If you’ve been wondering whether your website needs a few improvements, better content, stronger search foundations or a complete rethink, the Website MOT gives you somewhere practical to start.
For £197, I’ll personally review your website and give you a clear report, prioritised action plan and 20-minute video walkthrough.
No website access required.
No automated overall score.
No obligation to buy anything else.
Book Your Website MOT – £197 →