WEBSITE LEAD GENERATION
Turn website visitors into enquiries, leads and opportunities.
Getting somebody to your website is only part of the job.
Once they arrive, you need to make it easy for them to take the next step.
I build practical website lead generation systems for small businesses, including smarter enquiry forms, quote request systems, lead magnets and email follow-up.
Nothing unnecessarily complicated.
Just useful systems designed around your business and what you want your website visitors to do.
Practical systems. Clear pricing. Built around your website.
MAKE YOUR WEBSITE WORK HARDER
Don’t just attract visitors. Give them a clear next step.
A good website should do more than explain what your business does.
It should help the right people take action.
That might mean:
Making an enquiry
Requesting a quote
Answering a few questions before contacting you
Downloading a useful guide
Joining your email list
Receiving helpful follow-up information
The right system depends on the business.
A builder may need a structured quote request form.
A professional service might need a detailed enquiry form.
Another business may benefit from offering a useful guide and following up by email.
The aim isn’t to add technology for the sake of it.
It’s to make the journey from website visitor to potential customer easier.
YOUR ONLINE PRESENCE
Different parts of your website should work together.
I’ve structured my services around four straightforward parts of your online presence.
01. Website
A professional place for customers to understand your business.
↓
02. Content
Useful information that explains your services and answers questions.
↓
03. Get Found
More opportunities for potential customers to discover your business.
↓
04. Lead Generation
Simple systems that help interested visitors take the next step.
These aren’t separate marketing tricks.
They should support each other.
Your website attracts and informs the visitor.
Your content helps them understand and trust the business.
Your online visibility helps them discover you.
Your lead generation system gives them a straightforward way to act.
WEBSITE LEAD GENERATION SERVICES
Choose the system that fits your business.
You don’t need a complicated sales funnel or expensive piece of software.
Sometimes a better form is all that’s needed.
For other businesses, a structured quote system or lead magnet makes more sense.
I’ve kept the services straightforward.
Smart Enquiry System
£297
Replace the basic name, email and message form with an enquiry process designed around your business.
Depending on what you need, we can collect information such as:
Service required
Location
Timescale
Budget
Project details
Photos or documents
Preferred contact method
Relevant questions
The aim is to give customers an easy way to explain what they need while giving you better information before you respond.
Explore Smart Enquiry & Quote Systems →
Advanced Quote System
£397
For businesses that need more information before they can properly assess an enquiry.
I’ll create a structured quote request system that guides the customer through the information you need.
This could include:
Multiple steps
Conditional questions
Service selection
Project details
File or image uploads
Location information
Budget ranges
Timescales
Branded confirmation messages
Enquiry routing
It’s particularly useful for businesses where:
“Please send me a quote”
isn’t enough information to actually provide one.
Explore Smart Enquiry & Quote Systems →
Lead Magnet Landing Page + Form
£797
Give potential customers something genuinely useful in exchange for their contact details.
This could be:
A guide
Checklist
Planning document
Buyer guide
Information pack
Template
Resource
I’ll create the landing page, lead capture form and the basic system needed to deliver the resource.
The important part is making the resource relevant to the customers you actually want to attract.
Explore Lead Magnet & Email Marketing →
Lead Magnet + Email Marketing
£997
Take the lead magnet a step further by connecting it to an email marketing system.
I’ll create:
Lead magnet landing page
Lead capture form
MailerLite integration
Resource delivery
Initial email setup
Basic automation
This allows somebody to request useful information and then continue hearing from your business rather than disappearing after one website visit.
MailerLite subscription costs, where applicable, are separate.
Explore Lead Magnet & Email Marketing →
Email Nurture Sequence
£297
Already collecting leads?
I can create a simple email sequence designed to continue the conversation.
Rather than immediately pushing for a sale, the emails can:
Provide useful information
Answer common questions
Explain relevant services
Address common concerns
Build familiarity with the business
Give people an easy way to take the next step
The sequence can then run automatically once somebody enters it.
Explore Lead Magnet & Email Marketing →
BETTER ENQUIRIES
A contact form shouldn't just collect a name and email address.
Standard contact forms work.
But they often leave you with another job.
You receive:
“Hi. Can you give me a price?”
Then you need to go backwards and forwards finding out what the customer actually needs.
A smarter enquiry system can ask the useful questions upfront.
For example, a building company might ask:
What work are you considering?
Where is the property?
When would you like the work completed?
Do you have plans?
Would you like to upload photographs?
A trainer might need completely different information.
A consultant might need something different again.
That’s why I don’t believe in simply installing the same enquiry form on every website.
The form should fit the business.
Explore Smart Enquiry & Quote Systems →
QUOTE SYSTEMS
Make it easier to understand what a potential customer actually needs.
Some businesses can’t provide a meaningful quote from a three-line message.
That’s where a structured quote request system can help.
Instead of confronting somebody with one enormous form, we can guide them through a logical series of questions.
Their answers can determine what they’re asked next.
That makes the process easier for the customer while collecting better information for the business.
It can also help reduce unsuitable enquiries because customers understand what information you need before submitting their request.
The goal isn’t to automate the relationship.
It’s to make the first stage of that relationship better.
LEAD GENERATION
Make it clearer what you do and where you do it.
Someone may be interested in what you provide without being ready to make an enquiry.
They might still be:
Researching
Comparing options
Planning a future project
Trying to understand the subject
Working out what they need
A useful lead magnet gives them another option.
Instead of:
Contact us now
you can also offer:
Download our guide
Get the checklist
Request the information pack
Download the planning guide
The visitor gets something genuinely useful.
You get permission to continue the conversation.
That’s far more useful than creating a downloadable PDF simply because somebody said every website needs a lead magnet.
STAY IN TOUCH
Follow up without manually sending every email.
Capturing an email address isn’t particularly valuable if nothing happens afterwards.
A simple automated email sequence can continue providing useful information after somebody downloads your resource.
For example:
Email 1
Deliver the resource they’ve requested.
↓
Email 2
Provide another useful piece of advice.
↓
Email 3
Answer a common customer question.
↓
Email 4
Introduce a relevant service.
↓
Email 5
Give them a clear way to get in touch.
The exact sequence should fit the business and the reason somebody originally joined the list.
I normally use MailerLite for this type of straightforward email system.
You retain control of your contacts and email platform rather than becoming dependent on me to send every email.
Explore Lead Magnet & Email Marketing →
MEASUREMENT
Understand how people are using your website.
You don’t need to spend every day looking at graphs and reports.
But having the right basic tracking in place can be useful.
Analytics & Search Setup
£197
Depending on what your website needs, I can set up and connect the appropriate tools, including:
Google Search Console
Google Analytics
Bing Webmaster Tools
Website sitemap submission
Basic search and website tracking
The purpose isn’t to drown you in statistics.
It’s to put the foundations in place so useful information is available when you need it.
KEEP IT SIMPLE
The best system is often the simplest one that solves the problem.
It’s easy for online marketing to become unnecessarily complicated.
CRM systems.
Funnels.
Automations.
Workflows.
Chatbots.
Dozens of connected apps.
Some businesses need those things.
Many small businesses don’t.
If a well-designed enquiry form solves the problem, that’s what I’ll recommend.
If you need a structured quote system, we’ll build one.
If a lead magnet and five useful emails make sense, we’ll do that.
And if I don’t think adding another system will genuinely improve your website, I’ll tell you.
Technology should make running the business easier, not give you another system to manage.
STRAIGHTFORWARD PRICING
Practical systems without complicated marketing packages.
Smart Enquiry System
£297
A structured enquiry form designed around the information your business needs.
Find Out More →
Advanced Quote System
£397
A more detailed quote request process with conditional questions and additional information capture.
Find Out More →
Lead Magnet Landing Page + Form
£797
Landing page, lead capture form and resource delivery system.
Find Out More →
Lead Magnet + Email Marketing
£997
Landing page, lead capture, MailerLite integration and initial email automation.
Find Out More →
Email Nurture Sequence
£297
A useful automated email sequence designed around your leads and services.
Find Out More →
Analytics & Search Setup
£197
Essential analytics and search tools configured and connected to your website.
Get A Quote →
HOW IT WORKS
Start with what you want your website visitor to do.
01 – Understand Your Business
I’ll look at what you provide, who your customers are and what normally happens when somebody makes an enquiry.
02 – Identify the Goal
What do we actually want the visitor to do?
Make an enquiry?
Request a quote?
Download something?
Join an email list?
03 – Plan the Journey
We’ll decide what information the customer needs and what information you need from them.
04 – Build the System
I’ll create the forms, pages, integrations or email sequence required.
05 – Test Everything
We’ll check that submissions, notifications, downloads and follow-up work properly.
06 – Put It to Work
Once everything is working, the system becomes part of your website and can continue doing its job without constant management.
WORK WITH WHAT YOU HAVE
You don’t necessarily need a new website.
These systems can often be added to an existing WordPress website.
I’ll first look at what you already have.
If the website is suitable, we can improve the enquiry or lead generation process without rebuilding everything.
If there are wider problems with the website that are likely to affect the system, I’ll explain those first.
That way you’re improving the part of the website that actually needs improving rather than automatically paying for a complete rebuild.
Explore Website Services →
FREQUENTLY ASKED QUESTIONS
Questions about website lead generation
Website lead generation is about giving interested website visitors a way to identify themselves and take a useful next step. That could be making an enquiry, requesting a quote, downloading a guide or joining an email list.
Usually not. For many small businesses, a good website, clear call to action and well-designed enquiry process are enough. I'll only recommend additional stages where they have a clear purpose.
A basic contact form usually collects a name, email and message. A smart enquiry system can collect information specifically relevant to your business, such as service required, location, budget, timescale, project details or uploaded photographs.
It's a structured form designed to collect the information you need to assess a potential job or provide the next stage of a quotation. It can use multiple steps and conditional questions so customers only see questions relevant to their enquiry.
Yes. Where appropriate, enquiry and quote systems can allow customers to upload files or images with their request.
A lead magnet is a useful resource offered to a potential customer in exchange for their contact details. Examples include guides, checklists, information packs and planning resources.
We can discuss what the resource needs to contain as part of the project. If significant additional writing or design work is required, I'll explain that before the project begins.
For straightforward small-business email marketing and automation, I generally recommend MailerLite.
The setup and integration are included. Any ongoing MailerLite subscription required for your account is separate.
Yes. The Email Nurture Sequence service is £297 and can be used alongside a lead magnet or with an existing email list and system.
No system can guarantee enquiries or sales. What I can do is make it easier for interested visitors to take the next step and improve the process used to capture useful information.
In many cases, yes. I'll review the existing WordPress website first to make sure it's suitable.
Not necessarily. It depends on what you want to measure. I can recommend the appropriate setup rather than installing tracking tools simply because they're available.
Potentially. It depends on the software, available integrations and complexity involved. I'll confirm what's practical before recommending a solution.
That's the aim. I want to create practical systems that continue working without making you dependent on an ongoing marketing contract.
Want your website to do more than just sit there?
Tell me a little about your business, what currently happens when somebody visits your website and what you’d like them to do next.
I’ll look at what you already have and recommend a straightforward next step.
Get A Quote →