ClickFunnels vs Kajabi: The Ultimate Showdown for Online Course Creators

clickfunnels vs kajabi

In the competitive world of online course creation, finding the right platform can make all the difference in the success of your business. Two popular options that offer a range of features and benefits are ClickFunnels and Kajabi. In this article, we will compare these platforms in terms of their features, pricing, and overall value, so you can make an informed decision about which one is best for you.

ClickFunnels is a powerful funnel builder that allows you to create sales funnels, membership sites, and landing pages with ease. It provides a user-friendly interface and a wide range of pre-built templates to choose from. Kajabi, on the other hand, is an all-in-one online course platform that focuses on creating and marketing digital products. It offers a robust set of tools for building membership sites and engaging with your audience.

When comparing ClickFunnels and Kajabi, it’s important to consider the specific features and benefits that each platform offers. ClickFunnels excels in its funnel-building capabilities, with a seamless drag-and-drop editor and a range of pre-built templates for different types of sales funnels. It also provides tools for upselling and cross-selling, allowing you to maximize your revenue potential.

Kajabi, on the other hand, shines in its ability to create visually appealing membership sites with user-friendly layouts. It offers features like user progress bars, native video hosting, and user forum boards, which can enhance the learning experience for your students. Kajabi also provides comprehensive email marketing tools and automation features, allowing you to easily communicate with your audience and nurture customer relationships.

When it comes to pricing, ClickFunnels offers three different packages to choose from, ranging from the basic plan to the platinum plan. Each package offers a different set of features and benefits, allowing you to select the option that best fits your needs and budget. Kajabi also offers three different pricing options, with varying levels of features and support.

Key Takeaways:

  • ClickFunnels and Kajabi are popular online course platforms that offer a range of features and benefits.
  • ClickFunnels excels in creating sales funnels and offers a user-friendly interface and pre-built templates.
  • Kajabi focuses on creating visually appealing membership sites and provides tools for email marketing and automation.
  • Both platforms offer different pricing options to suit your needs and budget.
  • Consider your specific requirements and goals when choosing between ClickFunnels and Kajabi for your online course business.

ClickFunnels and Kajabi: What Are They?

In the world of online business, having the right tools and platforms can make all the difference. When it comes to creating and managing sales funnels, driving online course sales, or setting up membership sites, two popular options are ClickFunnels and Kajabi. Let’s take a closer look at what they offer:

ClickFunnels: All-in-One Software for Sales Funnels

Founded in 2014, ClickFunnels has gained popularity among entrepreneurs, marketers, and business owners. It is an all-in-one software platform that helps businesses create and manage effective sales funnels. From landing pages to upsells, ClickFunnels provides a comprehensive suite of tools to optimize conversions and increase revenue. It simplifies the process of building sales funnels, making it accessible to users with no coding experience.

Kajabi: Cloud-Based Platform for Online Courses and Membership Sites

Established in 2010, Kajabi is a cloud-based platform designed for creating, marketing, and selling online courses, membership sites, and digital products. It offers a range of features and capabilities to help course creators showcase their expertise and monetize their knowledge. With Kajabi, users can easily build and customize their online courses, launch marketing campaigns, and manage membership sites, all from one centralized platform.

Both ClickFunnels and Kajabi have their unique strengths when it comes to serving the needs of online course creators and businesses. Let’s explore their features and capabilities in further detail to help you make an informed decision for your online business.

ClickFunnels vs Kajabi: Sales Funnel

When it comes to creating effective sales funnels, both ClickFunnels and Kajabi offer powerful tools and features. Let’s delve into the specifics of each platform’s sales funnel capabilities.


ClickFunnels is renowned for its user-friendly interface and robust sales funnel builder. With ClickFunnels, you can easily build and manage front-end sales funnels that drive conversions. The platform provides a wide range of pre-built templates to kickstart your funnel creation process. These templates are customizable, allowing you to tailor them to your brand and target audience.

The drag-and-drop editor simplifies the process of designing your sales funnel, giving you complete creative control without needing any technical expertise. You can effortlessly add upsell and cross-sell pages to maximize revenue potential. ClickFunnels’ upsell and cross-sell features enable you to present relevant offers to customers during the purchase journey, increasing the likelihood of additional purchases.

ClickFunnels also places a strong emphasis on content focus within its sales funnels. By delivering valuable content to your prospects at various stages of the funnel, you can nurture relationships and foster trust. This content-focused approach helps to establish your authority in the industry and positions you as a reliable source of information.


Kajabi’s sales funnel builder, known as Pipelines, is designed specifically for content-based online courses. The platform enables you to create highly targeted sales funnels that align with your course content. Kajabi’s Pipelines seamlessly integrates with its email marketing system, allowing you to automate customer interactions through pre-written emails.

With Kajabi, you have access to a layout of prospective courses, reducing planning time and enabling you to focus on delivering valuable educational content to your audience. This layout provides a clear overview of your courses, helping you structure and organize your content effectively.

Unlike ClickFunnels, Kajabi does not provide a drag-and-drop editor for sales funnel customization. However, Kajabi’s simplicity and emphasis on content make it an excellent choice for course creators who prioritize educational value over complex funnel design.

Both ClickFunnels and Kajabi offer features to optimize the conversion of visitors into customers. However, it ultimately comes down to your specific preferences and goals. Are you looking for a customizable and versatile front-end sales funnel experience? ClickFunnels may be the ideal choice. Alternatively, if content focus and prospective course layouts are your priorities, Kajabi is worth considering.

ClickFunnels vs Kajabi – Email Marketing

When it comes to email marketing, both ClickFunnels and Kajabi offer powerful tools to help you engage and nurture your audience. Let’s delve into the email marketing features of each platform and find out which one suits your needs best.

ClickFunnels’ Actionetics: Segment, Automate, and Personalize

ClickFunnels’ email marketing system, Actionetics, is packed with robust features that allow you to segment your clients and deliver personalized messages. With segmentation tools, you can categorize your clients based on their preferences, interests, or any other criteria that matter to your business. This enables you to tailor your email campaigns and provide targeted content to specific customer groups.

Autoresponders are another noteworthy feature of ClickFunnels. They empower you to automate your email marketing campaigns, delivering timely and relevant messages to your subscribers. By setting up autoresponders, you can nurture leads, guide customers through your sales funnels, and ensure that no opportunity slips through the cracks.

But that’s not all. ClickFunnels’ Action Funnels feature adds another layer of automation. With Action Funnels, you can create a series of actions triggered by customer behavior, ensuring that each step in your sales process is carefully orchestrated. From welcoming new subscribers to offering upsells or cross-sells, Action Funnels help you drive conversions and maximize revenue.

Kajabi’s Pipelines: Automation and Engaging Email Prototypes

Kajabi, on the other hand, offers an email marketing system within its Pipelines tool. Similar in functionality to ClickFunnels, Kajabi’s email marketing system allows you to create and send email campaigns to your audience.

One of the standout features of Kajabi’s email marketing is the automated tagging system. With this feature, you can automatically assign tags to subscribers based on their behavior or interactions with your content. These tags can then be used to segment your audience and tailor your email campaigns accordingly.

Kajabi also provides a range of customizable tags, allowing you to add a personal touch to your emails. With these customizable tags, you can dynamically insert subscriber-specific information, such as their name or purchase history, into your emails. This level of personalization helps you foster a deeper connection with your audience and enhance engagement.

In addition, Kajabi offers a selection of email prototypes, giving you various templates and designs to choose from. These prototypes help you kickstart your email campaigns and maintain a consistent and visually appealing brand presence throughout your communication.

As you can see, both ClickFunnels and Kajabi provide powerful email marketing capabilities. Whether you prefer ClickFunnels’ robust segmentation tools, autoresponders, and Action Funnels, or Kajabi’s automated tagging system, customizable tags, and engaging email prototypes, both platforms offer the tools you need to effectively communicate with your audience and drive your online business forward.

ClickFunnels vs Kajabi: CRM

When it comes to customer engagement and managing contacts, both ClickFunnels and Kajabi offer robust CRM solutions. However, there are some key differences between the two platforms.

ClickFunnels’ Actionetics CRM

ClickFunnels’ Actionetics CRM is a comprehensive tool that covers all aspects of customer engagement. It provides great contact profiles, allowing you to gain valuable insights into your leads and customers. With Actionetics, you can easily segment your contacts based on various criteria, enabling you to deliver highly targeted marketing campaigns.

One of the standout features of ClickFunnels’ CRM is its multi-channel marketing capability. You can send automated messages not only through email but also via social media platforms. This allows you to reach your audience through multiple channels, increasing your chances of getting their attention and driving conversions.

ClickFunnels’ Actionetics CRM empowers you to engage with your customers on a deeper level. With its comprehensive contact profiles and multi-channel marketing capability, you can deliver personalized experiences that resonate with your audience.

Kajabi’s CRM

Kajabi also provides a CRM system that focuses on customer engagement. However, its approach is primarily centered around email communication. Within Kajabi’s Pipelines, you’ll find a built-in CRM that allows you to manage your contacts and their journey through your sales funnels.

Kajabi’s CRM also includes email broadcasts, giving you the ability to send mass emails to your contacts. You can further personalize your email campaigns using Kajabi’s email templates and customization options.

Kajabi’s CRM is tailored for those who prefer email as their primary means of customer communication. With its built-in CRM and powerful email broadcast capabilities, Kajabi simplifies the process of engaging with your audience.

Overall, both ClickFunnels and Kajabi offer CRM solutions that can enhance your customer engagement efforts. While ClickFunnels’ Actionetics CRM excels in multi-channel marketing, Kajabi’s focus on email communication may be more suited to your specific business needs.

ClickFunnels Kajabi
Comprehensive contact profiles Built-in CRM
Multi-channel marketing Email broadcasts
Automated messages via social media Email templates and customization

ClickFunnels vs Kajabi: Membership

When it comes to creating a successful membership site, both ClickFunnels and Kajabi offer powerful tools and features to help you create a seamless and engaging experience for your members. Let’s take a closer look at what each platform has to offer.

ClickFunnels Membership

With ClickFunnels’ membership funnels, you can easily create and manage your membership site through their platform Wasabi. They provide pre-built templates that you can customize to fit your brand and style. One of the standout features is their drip content functionality, which allows you to release new content to your members in a structured and timely manner. This keeps your members engaged and eager for more.

In addition to drip content, ClickFunnels offers other useful features such as user progress bars. These progress bars give your members a visual representation of their progress within your membership site, helping them stay motivated and track their achievements. ClickFunnels also supports native video hosting, making it easy to upload and share videos with your members without relying on third-party platforms.

Kajabi Membership

Kajabi has a strong focus on selling online courses and excels in providing membership access to your content. They offer user progress bars similar to ClickFunnels, allowing your members to track their progress and stay engaged. Kajabi also provides native video hosting, enabling you to easily upload and share your course videos without the need for external video hosting platforms.

One standout feature of Kajabi is their user forum boards. These boards foster engagement and community among your members, creating a space for them to interact, ask questions, and support one another. This sense of community can greatly enhance the overall member experience and retention.

membership funnels

When it comes to membership features, both ClickFunnels and Kajabi offer valuable tools. The choice depends on your specific needs and preferences. If you’re looking for a platform that offers pre-built templates, drip content, user progress bars, and native video hosting, ClickFunnels might be the right choice for you. However, if you prioritize community-building and want to provide your members with user forum boards, Kajabi could be the ideal solution.

ClickFunnels vs Kajabi: Pricing

When considering ClickFunnels and Kajabi for your online course business, it’s essential to understand their pricing structures. Both platforms offer different pricing packages tailored to meet various needs and budgets.

ClickFunnels Pricing Packages

ClickFunnels provides three pricing options:

  1. ClickFunnels Basic: Priced at $97 per month, this package offers essential features for building sales funnels and launching your online courses.
  2. ClickFunnels Platinum: At $297 per month, this package includes additional features such as email marketing automation and affiliate management tools.
  3. ClickFunnels Collective: With a price tag of $1,497 per month, this package offers exclusive access to training and coaching resources.

Kajabi Pricing Packages

Kajabi also offers three different pricing packages to cater to various business needs:

  1. Kajabi Basic: Priced at $149 per month, this package provides essential features for creating and selling online courses.
  2. Kajabi Growth: At $199 per month, this package includes advanced marketing tools and features to scale your online course business.
  3. Kajabi Pro: With a price tag of $399 per month, this package offers additional features and support for larger online businesses.

It’s important to carefully compare the features and benefits of each pricing package to find the option that suits your specific needs and budget. Evaluating the pricing structures along with the functionalities offered by ClickFunnels and Kajabi will help you make an informed decision for your online course business.

Feature ClickFunnels Kajabi
Price Range Starting from $97/month Starting from $149/month
Sales Funnel Builder
Email Marketing
Membership Functionality

ClickFunnels vs Kajabi: Final Thoughts

When deciding between ClickFunnels and Kajabi, it’s essential to consider factors such as your budget, desired features, and the complexity of your needs. Each platform offers unique advantages that cater to different types of online businesses.

If you’re focused on content-based digital marketing and membership-based businesses with visually appealing layouts, Kajabi may be the right choice for you.

With Kajabi, you can create visually stunning layouts for your online courses and membership sites, attracting and engaging your audience. The platform also provides tools for content delivery and sales funnels that align with the needs of membership-based businesses.

However, if you’re looking for a budget-friendly option that caters to various types of digital products, both physical and digital, ClickFunnels could be the ideal fit for your business.

ClickFunnels offers a comprehensive suite of features for digital marketing, including a versatile sales funnel builder, email marketing automation, and easy integration with other platforms. It’s a great choice if you plan to sell both physical and digital products on a budget.

Ultimately, the choice between ClickFunnels and Kajabi should be based on your individual needs and preferences.

Consider the specific requirements of your online business, the features you prioritize most, and the budget you’re working with. By carefully evaluating these factors, you can make an informed decision that aligns with your goals and sets your business up for success.

clickfunnels vs kajabi

Comparison Table: ClickFunnels vs Kajabi

Features ClickFunnels Kajabi
Sales Funnel Comprehensive sales funnel builder with pre-built templates and drag-and-drop editor Pipelines sales funnel builder with focus on content and online courses
Email Marketing Actionetics offers segmentation tools, autoresponders, and email automation Automated tagging system, customizable tags, and various email prototypes
CRM Actionetics CRM with customer engagement, contact profiles, and multi-channel marketing CRM in pipelines, email broadcasts, and customer engagement through email
Membership Wasabi membership funnels with pre-built templates, drip content, and user progress bars Membership access with native video hosting and user forum boards
Pricing Multiple packages available, offering different features and price points Three pricing packages catering to different needs

Teachfloor: The Ultimate Choice for Online Course Creators

If you are an online course creator looking for an alternative to ClickFunnels and Kajabi, Teachfloor is the perfect platform for you. It offers a comprehensive solution that includes all the essential features and tools you need to build and deliver high-quality online courses.

Teachfloor provides a wide range of features to ensure a seamless online learning experience. With its easy-to-use interface and intuitive course builder, you can create engaging courses that captivate your students’ attention. From multimedia integration to interactive quizzes, Teachfloor has everything you need to make your courses engaging and effective.

One of Teachfloor’s standout features is its affordability. Unlike some other platforms, Teachfloor offers a competitive and affordable pricing structure that caters to course creators of all budgets. There are no hidden charges or unexpected fees, allowing you to plan and manage your course creation expenses more efficiently.

Additionally, Teachfloor offers special discounts for non-profit organizations, making it an ideal choice for those who aim to educate and empower others without breaking the bank.

Experience the benefits of Teachfloor for yourself by signing up for a free 14-day trial. During this trial period, you’ll have access to all of Teachfloor’s features and tools, allowing you to explore its capabilities and determine if it’s the right platform for your online course business.

Teachfloor Features

Feature Description
Course Builder Create engaging courses with ease using Teachfloor’s intuitive course builder. Incorporate multimedia elements, interactive quizzes, and more to enhance the learning experience.
Student Management Efficiently manage and track your students’ progress, grades, and course completion rates with Teachfloor’s student management tools.
Marketing and Sales Promote and sell your courses effortlessly with Teachfloor’s integrated marketing and sales tools. From landing pages to email marketing, Teachfloor has you covered.
Analytics and Reporting Gain valuable insights into your course performance with Teachfloor’s robust analytics and reporting features. Track student engagement, completion rates, and more.
Support and Community Join a thriving community of online course creators and get access to Teachfloor’s dedicated support team, ensuring you have the assistance you need every step of the way.

With Teachfloor’s features, affordability, and commitment to supporting non-profit organizations, it’s clear why it’s the ultimate choice for online course creators. Sign up for your free trial today and take your online courses to the next level with Teachfloor.

Comparing LearnWords Vs Teachable – Expert’s Comparison in 2023

If you are considering other online course platforms, LearnWords and Teachable are two popular options. LearnWords offers a range of features and benefits for online course creators, while Teachable is a widely-used platform known for its user-friendly interface and marketing tools. Comparing these platforms can help you make an informed decision based on your specific needs and preferences.

When it comes to online course platforms, LearnWords and Teachable are both worth considering. They offer different features and functionalities that cater to the needs of online course creators. Let’s dive deeper into a detailed comparison of these two platforms to help you determine which one is the right fit for you.


LearnWords comes equipped with a variety of powerful features designed to enhance the learning experience. It offers customizable course templates, interactive quizzes, progress tracking, and integrated video hosting. With LearnWords, you can create engaging and interactive courses that captivate your students.

Teachable, on the other hand, is known for its user-friendly platform that makes course creation and management a breeze. It offers features such as drag-and-drop course builders, in-depth analytics, multiple payment options, and student engagement tools. Teachable prioritizes ease of use and provides a seamless experience for both course creators and learners.


“I’ve been using LearnWords for my online courses, and I’m impressed with the versatility and functionality it offers. The customizable templates and interactive quizzes have greatly enhanced my students’ learning experience.” – Jane, Online Course Creator

“Teachable has been a game-changer for me. The platform is extremely user-friendly, and I love how I can easily track my course’s performance with the in-depth analytics. It has truly made online course creation effortless.” – Mark, Course Creator


Features LearnWords Teachable
Customizable Course Templates
Interactive Quizzes
Progress Tracking
Integrated Video Hosting
Drag-and-Drop Course Builders
In-Depth Analytics
Multiple Payment Options
Student Engagement Tools


After carefully considering the features, pricing, and overall fit for your needs, it is clear that choosing the best online course platform between ClickFunnels and Kajabi requires thorough evaluation. Both platforms have their strengths and differences, which can greatly impact your decision-making process.

If you are looking for a robust platform with comprehensive features and a lower cost, ClickFunnels may be the better option for you. With its powerful sales funnel capabilities and user-friendly interface, it is suitable for digital marketers and business owners who want to sell both physical and digital products on a budget.

On the other hand, if you prioritize content-based digital marketing and membership-based businesses, Kajabi excels in providing visually appealing layouts and a seamless membership experience. Its focus on online courses and engagement tools, such as user progress bars and user forum boards, make it an ideal choice for educators and content creators.

In conclusion, the best online course platform ultimately depends on your individual needs, preferences, and budget. Consider your desired features and the complexity of your requirements to make an informed decision and choose the platform that aligns with your business goals.

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